Contacts:

Nora Kellam Bernadette Wallace
212-445-8035 336-519-6250
Nkellam@talktocurrent.com Bernadette.Wallace@hanes.com
Current Wonderbra

 

WONDERBRA SOLVES THE FASHION CRIME OF SLIPPING BRA STRAP AND BACK

BRAND REVEALS NEW SECRET AGENT NO SLIP FIT™ STYLE

 

WINSTON-SALEM, N.C ., September 28, 2010 – The Wonderbra brand mounted a covert operation to develop its new Secret Agent No Slip Fit bra collection that features an innovative yet seductive solution to a fashion crime that would make a seasoned spy blush – the slipping bra back and strap. Wonderbra leveraged the use of technology, anatomy and womanomics to design the new bras that feature shaping stay-in-place back and no-slip straps that secretly work together to ensure everything stays in place all day.

"The concept of the Secret Agent collection evolved from watching all of those fascinating women we see in film and television today who play undercover operatives. These women – under the most trying of circumstances – are empowered mentally and physically to do and look their best," said Tricia Bouras, Wonderbra brand director. "While our mission is a bit more fact than fiction, we tapped our research-and-development team to help create an uplifting solution to solve the mystery of the stay-in-place bra. With our new Secret Agent collection – we are happy to declare that our mission is accomplished!"

The Secret Agent collection touts a deep plunge push-up wire-free style and a light-lift demi underwire style. Both styles feature ultra soft fabrics, super smooth seams and the innovative No Slip Fit technology that keeps bra straps and back in place comfortably all day. The styles come in a color palette that includes white, nude, black and basic animal prints. The Secret Agent styles will be available at retailers nationwide in October for a suggested retail price of $32.

 

About the Wonderbra brand

After creating a fashion sensation in the U.K., the Wonderbra brand made its U.S. debut in 1994 with the Push-Up Plunge Bra. An instant phenomenon, this Wonderbra style sold at a rate of one every 15 seconds, quickly becoming the nation's top selling push-up bra. Since that time, the Wonderbra brand has become an American icon for push-up but push-up was only the beginning! The brand now offers a complete line of add-a-size, push-up, light lift, and multi-way convertible bras to empower women to feel stylish everyday! Wonderbra products can be found at leading retailers nationwide and online direct to consumers at www.Wonderbra.com. The Wonderbra brand is owned by Hanesbrands Inc. and/or its affiliates.

 

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